Mobile Dates

Mobile Dates – why is mobile dating a good idea?

Have you heard of mobile dating? It’s the newest entrant in the world of dating-meets-technology, and it may qualify as the ‘next big thing’. It’s hard to quickly summarize what mobile dates are, because there are different services under the broad umbrella of mobile dating, and they all offer something slightly different from each other. Broadly however, mobile dating is about getting people together for a date quickly. The way it is able to do this is that it matches people who are already in the same physical location.

This kind of mobile dating might work like this: a user registers for a service, such as a free mobile dating site and uploads a brief profile. Then, as they move around town carrying their cell phone, the service tracks where they are. If the user moves into proximity with another user, the service compares their profiles and determines whether there might be a match. If it thinks there is a match, then both users get an alert sent to their cell phone which tells them, and invites each of them to view the other’s profile. The idea is that if they like what they see, they can then send a message or start chatting via MMS, and if that goes well, they can arrange to meet up for a coffee, a drink or a chat.

Other services take the proximity concept even further. For example, a popular UK and US mobile dates service arranges what they call ‘hot spots’. This is a night at a particular bar or club that is advertised to all members of the service. Members who attend on the night are then able to look at the assembled ‘talent’, and if they see someone they like, can find that person’s profile on the service and make the first move via a message. In other words, what this is doing is using a cell phone message to break the ice, rather than having to do it the old-fashioned way of just bowling up to someone.

We think that this kind of service is the really exciting advancement that mobile dating brings. The reason is that historically, new communications technologies have been best applied to dating when they have made it easier for people to overcome their innate shyness. For example, the answering  machine allowed people to screen calls and talk to machines rather than to real live people, and the cell phone allowed people to send text messages that they could take time to compose rather than having to talk to someone’.

It seems entirely possible that in the future, a lot of romantic contact between strangers in social spots like bars, pubs and clubs, will be initiated via a device such as a cell phone. By taking some of the sting out of the possibility of rejection, this could be a really widely used service and a boon to those who perhaps don’t always have the courage to approach a stranger in a bar. This sounds like a good idea to us!

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